What is the Metaverse? Uses, Risks & More

 All Information About The Metaverse


Everything you want to know about the Metaverse

The metaverse is a virtual space where you can be anyone, visit any place, and do anything while at home. This is not just fantasy, but the essence of the concept of the metaverse this mysterious virtual world that blends reality with imagination. It is no longer just a technical term; it is an exciting journey that leads us to use science fiction and apply it practically in our daily lives.
This article aims to shed light on the concept of the metaverse, from its historical roots to its fundamental components and practical uses in our daily lives across various fields such as education, work, and commerce. We will also reveal its uses and risks to society and the challenges it faces.

About the metaverse

Before diving into the details and techniques that underpin it, it is essential to understand what the concept of the metaverse is and how it has evolved over time? This virtual world is not a sudden idea but rather the culmination of decades of science fiction and technological innovation.
The metaverse is an interactive three-dimensional digital space that combines a range of technologies to create a comprehensive virtual environment. This space allows a new generation of internet users to transcend the boundaries of the physical world and enter a continuous and immersive digital realm. In this virtual world, an unlimited number of people can interact with each other and with the surrounding environment simultaneously using digital (avatars) that represent them, relying on technologies such as virtual reality, augmented reality, and artificial intelligence to enhance the experience.

Historical Overview

The idea is not a new one, but rather a concept that has its roots in the world of science fiction. For decades, writers and directors have envisioned the idea of immersive digital worlds, even before the term 'metaverse' became popular.
The journey into the world of literature began in 1984 when the term 'virtual reality' was used in the Neuromancer novel by William Gibson, and after that, this journey passed through important milestones:
1. 1992: Neal Stephenson published his novel Snow Crash, which widely introduced the concept of the metaverse in literature.
2. 2003: The launch of the game Second Life, which was one of the first platforms that allowed users to create and interact with virtual worlds directly.
3. 2006: The emergence of the popular gaming platform Roblox as an advanced form of virtual reality technology.
4. 2010: The race in virtual reality technologies began with the launch of devices like Oculus Rift, significantly improving the user experience.
5. 2020: Major companies like Facebook began making significant investments in developing the metaverse, leading to increased interest in the technology and the innovations associated with it.
The major shift that transformed the technology from a mere fictional idea to a viable business goal occurred in 2021 when Facebook announced its name change to Meta. This move not only sparked tremendous interest in the metaverse but also reflected a radical change in how the concept is understood. While science fiction books envisioned it as a world of harsh reality, today giant companies see the metaverse as a positive opportunity for work, entertainment, and education.
This transformation indicates that technology has become technically mature enough, but it leaves us with important questions: Will these companies succeed in building a virtual city, or will they replicate the miserable reality that novelists originally warned about?

Basic components

The metaverse is not a single technology but an integrated system of interconnected technologies that work together to create an immersive and continuous experience. Understanding these technologies is key to understanding how this new world operates.
This technology is considered the main gateway that allows us to enter the world of the metaverse, where each has a different function:
1. Virtual Reality: The user is completely immersed in a fictional world, isolating them from the real world. This requires wearing a special headset that covers the eyes and provides a completely immersive experience for the user.It is used in various fields, such as video games, education, hazardous data analysis in work environments, and more.
2. Augmented reality: It adds digital elements such as images and information to the real world, often through a smartphone screen. Unlike virtual reality, it does not isolate the user from the surrounding environment. Examples of it include Snapchat filters and shopping applications that allow the user to see the product in their home.
3. Mixed Reality: It combines virtual and real elements and allows interaction between digital objects and the real world. It is used to integrate digital content within the real environment, such as series and games that interact with reality.
4. Blockchain technology: It is considered the economic backbone of the metaverse. It operates as a decentralized and secure digital ledger, providing the necessary infrastructure to confirm ownership and transactions. Non-fungible tokens (NFTs) are unique digital assets that grant users exclusive ownership of virtual items, whether they are artworks, fashion, or digital real estate. These assets are recorded as tokens on the blockchain, ensuring their rarity and ownership that cannot be manipulated. This concept gives virtual items real economic value, opening the door to a new digital economy. For example, the Decentraland platform is built on the Ethereum blockchain, and its native token MANA is used for in-game transactions, granting players governance rights.
5. Artificial intelligence contributes to the creation of intelligent virtual characters that interact with users and generate three-dimensional worlds, graphics, stories, music, and other works. As for the Internet of Things, it connects the real and virtual worlds by collecting data from the real world and feeding it into the digital world to enhance its realism.

Uses of the Metaverse

The metaverse goes beyond games and entertainment to find its way into various aspects of our lives and offers practical applications in vital sectors such as education, work, commerce, real estate, and tourism:

1. Games

Games are considered the main gateway to the metaverse, as gaming platforms and interactive experiences were the first to offer a glimpse into this immersive digital space. Platforms like Roblox and Fortnite are early examples of the social metaverse:
1) Roblox: It is a leading platform that combines gaming with social networking and commerce, as it is not limited to a single game but is a virtual world that allows millions of users to build their own games and experiences. It has over 70 million active users daily.
2) Fortnite has surpassed being just a battle royale game to become a social space for virtual entertainment. The game has hosted massive and unprecedented events, such as virtual concerts by global stars like Travis Scott and Ariana Grande, each attracting millions of viewers.
3) Axie Infinity: It relies on the play-to-earn concept where players can earn cryptocurrencies through playing. These examples highlight how games have not only been a precursor to the metaverse but are a fundamental component of it, as they continue to develop it by integrating social interactions and new economic opportunities.

2. Education and Training

The metaverse is considered a revolutionary platform that redefines the educational process, as it can transform learning from a passive experience into an immersive and interactive journey. Instead of just reading texts or watching videos, students can dive into three-dimensional virtual environments that mimic reality. For example, medical students can practice performing complex surgeries in a virtual operating room, or history students can travel back in time to visit the pyramids of ancient Egypt, making learning more enjoyable and effective.
Many educational institutions and companies around the world have already begun integrating the metaverse into their educational and training programs:
1) Stanford University: It uses virtual reality in its educational laboratories to simulate dangerous scientific experiments, such as complex chemical reactions, without exposing students to any physical risks. The metaverse also allows earth science students to explore geological layers and rock formations in areas that are difficult to access in reality.
2) Arizona State University (ASU): They launched the Dreamscape Learn initiative, which allows students to enter immersive educational experiences. For example, biology students can join a virtual journey to a space station and explore human cells.
3) Accenture: It trains its new employees in a virtual environment called Nth Floor where they can attend meetings, get to know their colleagues, and explore the company in a virtual way, which reduces logistical costs and enhances interaction.
These examples prove that the metaverse is not just a futuristic concept but a present tool that is revolutionizing how we learn and acquire knowledge.

3. Trade and Marketing

The metaverse is not just a game, but a new virtual world that opens unprecedented horizons for commerce and marketing. Brands can now interact with their customers in innovative ways, creating unique experiences, such as:
1) Nike: They created an interactive virtual world on the Roblox platform called Nikeland. This world allows visitors to experience virtual shoes and fashion for their avatars and participate in fun sports games. This approach not only enhances customer loyalty but also provides the brand with an innovative way to connect with the younger generation.
2) Gucci: In 2021, the company sold a digital handbag; astonishingly, its resale price reached over $4,000, surpassing the price of the physical bag itself, which is $3,400.

4. Tourism

The metaverse offers a new dimension to travel and tourism, allowing you to explore tourist destinations and historical sites without leaving your home. This technology is not intended to replace real travel but to provide unique complementary experiences. Among its most notable practical applications are:
1) Immersive virtual tours: Tourists can stroll through the streets of ancient Rome or visit the Pyramids of Giza through an interactive 3D experience. You can even wander inside the Louvre Museum and explore artworks as if you were actually there.
2) Travel: Before booking your trip, you can use the metaverse to visit your potential hotel or explore the surrounding streets, which helps you make an informed decision.
3) Global events: Attending virtual festivals and concerts held in global cities without the need to travel or pay large amounts for tickets.
The metaverse provides a unique opportunity for individuals who are unable to travel for financial or health reasons to enjoy travel experiences. It is also a powerful marketing tool for tourist destinations to attract potential visitors.

5. Industry

It reshapes the concept of industry by providing advanced solutions in the fields of manufacturing, maintenance, and design. These applications are known as the industrial metaverse, such as:
1) Design: Engineers and designers can use the metaverse to create 3D digital models of products and factories, allowing them to experience modifications and virtual tests before actual production begins. This reduces costs and potential errors.
2) Training on maintenance and operation: Instead of training in costly or hazardous environments, workers can use the metaverse to train on operating complex equipment and handling emergencies in a safe virtual environment.
3) Digital Twins: This technology is considered one of the most prominent applications of industrial metaverse, where a digital replica of a real factory or machine is created. Digital twins can be used to analyze data, monitor performance, predict potential failures, and test different scenarios without impacting the real system.

The ways to earn in this digital space are numerous and include: 
1. Investing in the metaverse: You can buy virtual land, develop it, and then sell or rent it at high prices. For example, you can build art galleries, stores, or spaces for holding virtual parties.
2. Selling digital assets: Creators can design and sell artwork, fashion, decorative items, or even tools for avatars in the form of non-fungible tokens (NFTs).
3. Creating games and virtual worlds: Developers can design interactive games or complete worlds to attract users and generate profits by selling in-game items.
4. Marketing and advertising: Companies can help brands launch innovative advertising campaigns and interactive experiences to reach a new and interested audience.

Risks of the Metaverse

Despite the great promises offered by the metaverse, it faces fundamental challenges that may hinder its spread and threaten user safety if not addressed wisely and effectively. These challenges include security and psychological risks, privacy issues, and the emergence of new types of cybercrimes:
1. Privacy and securityThe metaverse is considered a unique environment for collecting personal and biometric data in an unprecedented manner, raising significant privacy concerns. Unlike the traditional internet, which mainly gathers browsing data, the metaverse collects more sensitive information such as body movements and facial expressions. This vast amount of data opens the door to unfamiliar challenges, most notably:
1) Kinetic Biometrics: Recent studies have shown that even simple body movements like hand and head movements can be sufficient to accurately identify users with a precision of up to 94%. This kinetic biometrics allows for tracking users and identifying them even if they turn off the cameras. This ability for constant tracking raises serious questions about the possibility of achieving privacy in the metaverse where this data might be used for excessive advertising targeting or even manipulating individual behavior.
2) Security Risks: The decentralized nature of the metaverse increases security risks. In addition to privacy threats, scammers can easily create fake digital personas to impersonate others, which can lead to the theft of cryptocurrencies and digital assets.
2. Social and Psychological
The metaverse raises a set of social and psychological risks, especially with excessive use that may lead to addiction and disconnection from real life. Although this problem is not new and is similar to what happens on social media platforms, the immersive nature of the metaverse increases its severity and impact, including:
1) A new nature of cyber crimes: In the metaverse, crimes and harassments shift from mere interactions to a complete experience. While bullying in the traditional digital world is limited to texts and images, in the metaverse it transforms into three-dimensional interactions where the user feels a physical presence with the virtual aggressor, resulting in deep psychological shocks.

2) The impact of virtual shocks: Real-life stories such as cases of virtual harassment have revealed that a user's mind may not be able to distinguish between what happens in reality and what happens in the virtual world. This causes a physiological and psychological response in victims as if the assault had actually occurred. These new challenges impose the urgent need to establish strict monitoring mechanisms and laws to protect users in a world that blurs the lines between reality and imagination.

Frequently Asked Questions
1. How can I make a profit from the metaverse?
Profit can be achieved from the metaverse through several methods such as investing in virtual real estate and selling digital assets, in addition to working in new jobs like virtual world developer or digital fashion designer.
2. Is it safe?
The metaverse faces significant security challenges, including major risks such as privacy violations, where massive amounts of personal and biometric data are collected, including body movements and facial expressions, as well as security threats like identity theft and fraud. There are also social and psychological risks related to addiction and disengagement from reality.
3. What is the difference between the metaverse and Web 3.0?
Web 3.0 is a vision for the future of the internet where it is decentralized and built on technologies like blockchain, giving users greater control over their data and content. The metaverse can be an application of this vision; if Web 3.0 is the infrastructure, then the metaverse is the world that is built upon it, providing immersive and interactive experiences.

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